the lily rose collection: new range of luxury bags launches in south africa

Born in South Africa in 2020, the Lily Rose Collection was created to allow fashion-savvy women to easily switch between casual weekend style, mommy mode and glam working executive without having to swap out her handbag.

Style, function & exclusivity – all in ONE bag!

Crafted for stylish women who value practicality and convenience, every bag in the Lily Rose Collection is made from neoprene – a hardworking material offering no-snag protective cushioning that’s also weather-, water- and heat-resistant so it will last for ages. The added bonus? The entire bag is plastic- and latex (a common allergen)-free.

The Lily Rose Collection bags are machine-washable, extremely durable yet lightweight and with just the right amount of stretch to fit in that little something extra – because you can never have enough space in your handbag.

But here’s the really smart part: each bag in the Lily Rose Collection can easily be used as a nappy bag – and we love that just because it is a nappy bag, doesn’t mean it has to look like a nappy bag (especially because you’ll happily use long after your kids have outgrown the nappy stage).

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With limited signature prints – photographed in Cape Town using locally-grown blooms – reminiscent of luxe Victorian fabrics, it’s apt that the brand name is the Lily Rose Collection. With lilies representing devotion to oneself, family or career, and roses known to signify love and passion, who better to turn to for a statement piece to carry all your daily essentials?

But you’ll love your Lily Rose Collection bag for more than just its good looks, because the designers really have thought of everything. A wide opening with a roomy main compartment, two zipped pockets, colour-matched canvas hand- and shoulder straps for ease of use, built-in elasticated and insulated mesh storage pouches for a water (or baby!) bottle or your wallet – plus, there are thoughtful details like zip stoppers, protective feet and a gorgeous, branded puller to secure everything inside.

Whether you opt for a soft, neutral colour palette like the Tranquility bag, something bold like the Passion bag or attention-grabbing like the Abundance bag, there’s a feminine print to suit every taste because a Lily Rose Collection bag is a style statement.

Currently available in South Africa, USA and Australia. Click HERE for more information or to shop.

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