International Women’s Day is celebrated on 8 March every year. It’s a time to reflect on just how far women have come. When it comes to trends, women have seen it all. From bell bottoms and beehive up-dos, to winged liner, timeless styles, classic red lipsticks and oversized sunglasses, women have a way of reinventing trends from 30 years ago and making them feel all fresh again.
They say that your eyes are the window to your soul, and your smile the key that fits the lock to people’s hearts. Both of those statements are not just true, but profound. But what about makeup trends? Think about it. While a great pair of heels will make a woman feel like she can take on the world, the simple art of makeup can brighten up and enhance the natural beauty of every woman’s features giving her the confidence she needs to run her own world.
“When it comes to beauty trends reinvented for the new millennium, look no further than the makeup sponge.”
When applied seamlessly, makeup can change the way a woman sees herself. She’s powerful. She’s unstoppable. She’s a force. Coco Chanel said it best when she said” “Leaving the house all put together is important, you never know, maybe that’s the day she has a date with destiny. And it’s best to be as pretty as possible for destiny.”
When it comes to beauty trends reinvented for the new millennium, look no further than the makeup sponge. How many of us got stuck into our mom’s or granny’s makeup stash when we were little, fascinated by that triangular piece of foam? As times have changed so has that piece of foam, and it holds more girl power today than ever before.
Whether you’re looking for something quick with only enough time for a tinted moisturiser, to a full coverage date night with your SO (significant other), there are two different types of makeup applicators on the market right now that are causing a stir.
The beautyblender is the original hot-pink egg-shaped sponge. It took the world by storm a few years ago and it’s not hard to see why. It may look like a little sponge, but magic happens when it’s immersed in water. It inflates. Once it’s big and fluffy, squeeze the excess water out till it’s damp, apply some foundation to your face and start bouncing the sponge all over.
Because the beautyblender is damp, it means that it won’t soak up unnecessary product; meaning you won’t use more foundation that you need to and you can control how much you want to use and where. The sponge is designed so that you can use the bottom and sides all over your face and the tip in harder to reach places, like around your nose and under your eyes. You’ll find it easy, effortless and the result, flawless.
The Juno & Co. Microfiber Fusion Sponge (www.beautyandtheblushsa.com) is another revelation for beauty lovers and beginners who are just starting their makeup journeys. Unlike other blending sponges, this sponge is lightweight and made of an microfibre material that’s velvety soft. It features a double slanted edge for precision blending for all over and every contour of the face.
Have you ever used a microfibre towel at the beach? It picks up no sand at all. This sponge is exactly like that. Because the outer layer is covered with microscopic fibres, it picks up and locks in your makeup products so that it can be applied exactly where you want it, just like a makeup brush. Wet or dry, your products will blend easily and effortlessly with or without water.
Both sponges are also fabulous to use to apply concealer, set under-eye powder, apply cream products and to blend out bronzer and highlighter. They equally give an airbrushed effect to the skin and the staying power when applying foundation with them is at least 12 hours without a touch up. Both sponges are also extremely easy to clean using soap and water, and air dry.
These makeup applicators have proven that while the years may go quickly, some trends are not meant to fade with the times but reinvent themselves. It’s like our gal Carrie Bradshaw (Sex and the City) always used to say: “Makeup is not a tool meant to make something beautiful. It’s meant to magnify and enhance the beauty that already exists”. These makeup sponges are officially every girl’s new best friends. Love them, trust them – they’ll never let you down.
Mandi Strimling is a South African-based journalist, blogger, social media influencer, and media personality. She owns the website, Rave Review, which has fast become South Africa’s favourite online accessory. Mandi is also a content creator, has an addiction to makeup, sports and has a soft spot for a good cheesecake.