Nobody knows what modern parents need more than parenting and lifestyle portal BabyYumYum. Over the past four years the website has established itself as The #1 Parenting Portal for trusted expert advice and lifestyle content, and has grown a loyal online community of over 250 0000 engaged parents, grandparents and caregivers.
Tapping into that valuable resource, BabyYumYum launched the first of its kind Product of the Year Awards in 2019, with voting for the second Product of the Year Awards opening in September 2020. The awards empower parents with valuable information supplied by other parents who understand what they’re going through, while also celebrating the big, small, local and international brands that make parenting a little easier. While 20 000 votes were cast in 2019’s awards, this year amassed an impressive 500 000, clearly demonstrating both BabyYumYum’s enormous overall growth, as well as the consumer’s need for awards such as these.
From the best bum creams to babyproofing equipment and maternity underwear, each iconic brand on the shortlist was personally recommended by one of the moms and dads that make up BabyYumYum’s loyal audience and it was up to this trusted group of parents to vote and decide on the winners. Now, the results are in.