Peggie Mars, Wheel Well
Peggie, the founder of Wheel Well, is a committed advocate for child rights in road safety and founded Wheel Well in 2012 with the help of Eugene Herbert from MasterDrive. The Car Seats for Kids campaign has been running for seven years, and more than 8 500 children have benefitted from a safe, clean used car seat.
Since Peggie started her work with Wheel Well, the death toll of our children in traffic-related crashes have come down by 24%. Their work for children in road safety has expanded to include children in public transport and children as pedestrians. Peggie has been awarded the Prince Michael International Road Safety Award in 2016 in the Safer Road User category. She has also received the Gumtree Women in Autos Award for extraordinary contribution to the Automotive Industry in 2018 and is a finalist in the Woman of Stature Awards 2019.
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