As a mom I am always concerned about the products I feed my little one and was pleased to see the response from parents on our Facebook page about testing infant formula against the label claims. I have been using the Novalac brand over the last year and have mentioned it before on our community, so it seemed fitting to start the testing with them.
I am also the co-founder of FoodSure which independent company verifies brand claims on the label, and we decided to test various infant formula brand’s label claims and nutritional information of its products.
For me it is important to provide parents with the peace of mind that you can trust your brands. After all, you want to know that what is inside your brand is accurate and provides the nutritional needs you require.
We first tested four variants of Novalac – Novalac IT1, Novalac AR1, Novalac AC and Novalac HA – using a highly reputable testing lab. The products were randomly selected as the most common ones in the Novalac range, and the laboratory sourced the products directly through a retailer to maintain the credibility and independence of the process.
The first part of testing focused on the ingredients on the nutritional table and we paid particular attention to some of the more important elements such as source of Omega fatty acids, essential vitamins and minerals, protein, calcium and carbohydrates.
The lab found that all claims on the label were accurate which means that you can be sure of the nutritional promises made by Novalac.
We then also tested the stated weight and mass and found them to be accurate. The weight guarantee is important as you need to plan around how much of the product is required for the week and how much you need to buy, which impacts you financially. The weight also impacts on timing in terms of when you need to get to the shop to purchase more.
I am pleased to reveal that you can confidently be assured that these products are what they say they are. Over the coming weeks we will reveal results of other products that were tested and hope to put your mind at rest about what you are feeding your baby.
Disclaimer: This post is based on personal experience and personal brand preference of the content author and has in no way been paid for or sponsored. BabyYumYum reserves the right to its opinions and fully supports the notion of promotion that breast is best in line with the World Health Organisation (WHO) infant feeding guidelines http://www.who.int/topics/infant_nutrition/en/ Breast milk is the best food for infants. Good maternal nutrition is essential to prepare and maintain breastfeeding. If breastfeeding is not applied, an infant formula may be used according to health professionals’ advice. Preparation and storage of any infant formula should be performed as directed on the tin in order not to pose any health hazards.